Promising products that are free from harmful ingredients and good for the environment. However, with many trends, there is often a gap between perception and reality.
The clean beauty movement emerged as a response to growing concerns about the potential health risks associated with certain ingredients found in traditional beauty products. Consumers became increasingly aware of the need for transparency and looked for products made with natural, plant-based, and ethically sourced ingredients that don’t contain toxins, hormone disruptors, or potentially cancer-causing ingredients.
Unfortunately, the FDA doesn’t define natural, clean or organic on labels. Without regulated standards for what qualifies as 'clean,' some companies engage in greenwashing - making products appear more natural or eco-friendly than they truly are.
A major debate surrounds the ingredients themselves. Just because an ingredient is natural or organic doesn't automatically make it safe or effective. Many naturally derived ingredients don’t undergo the same safety testing as synthetic or engineered ingredients, so they can cause irritation and allergy.
The packaging and manufacturing processes of clean beauty products have come under scrutiny. While some brands prioritize eco-friendly packaging and sustainable practices, others may still rely on conventional methods that contribute to environmental pollution and waste. Despite efforts to promote plastic recycling, less than 10% of plastic waste is effectively recycled due to complex factors, including contamination, lack of infrastructure, economic disincentives, and the inherent limitations of downcycling processes.
Despite the controversies, the clean beauty market has grown in recent years. According to a report by Grand View Research, the global clean beauty market was valued at $36.09 billion in 2022 and is expected to reach $54.98 billion by 2030. Nearly one-third of the United States market is now labeled clean, with an increase of 12% expected from 2020 to 2027.
Currently, clean beauty has 6.6 million hashtag views on Instagram and 1.2 billion on TikTok. This growth is driven by increasing consumer awareness, demand for transparency, and a desire for products that align with personal values and ethical principles.
Here are 2 resources for checking your products before you buy them:
Our formulations are thoughtfully sourced, quality ingredients that are free from harmful chemicals and synthetic additives. We make sure our ingredients have an EWG rating of 3 or lower. We prioritize eco-friendly packaging and sustainable manufacturing practices, ensuring that our products help your home and body but also respect the environment.
So while the clean beauty movement has its challenges and controversies, we remain committed to transparency, ethical sourcing, and responsible manufacturing.
