When we develop products, we stick to these 3 principles:
- It has to biodegrade (that means it will decompose into reusable nutrients)
- It has to have an eco certification (meaning the ingredients that make our products are 3rd party accredited, so they are best in class for you and our planet)
- It’s gotta be plastic free (both to reduce the carbon footprint and, again, to biodegrade)
When we started developing our plastic free liquid dish soap, we wrestled with what plastic alternatives we could use to store it.
The first option we explored was PVOH, PVA, or PVAL - otherwise known as Polyvinyl alcohol.
PVA/PVOH gained popularity with Dishwasher pods and has since been used to contain a variety of Dishwasher, Laundry detergents and Shampoos for a number of ‘eco brands’, including both 'pods' and also 'laundry sheets', which are becoming increasingly popular.
PVA/PVOH is technically 'plastic' because it is pliable - bendy and stretchy - but it's not the same plastic as a plastic bag because of what happens to it when it contacts water.
Many companies claim PVA/PVOH is ‘biodegradable’, but when we started digging deeper, this ‘eco-claim’ wasn't so cut and dry.
Why?
PVOH DOESN’T ‘BIODEGRADE’ IT ‘DISSOLVES’In our research, PVOH does not biodegrade so much as it dissolves into a "non-harmful" monomer, and while those molecules can biodegrade, the time it takes for them to actually biodegrade is a little foggy. Years, decades, 100 years or more? Our research wasn't able to provide any conclusive timelines.
Advocates for PVOH say this is not a problem and it’s a lot better than having mounds of 'solid' plastic floating around the ocean, but it still is leaving ‘something’ behind.
In a recent Journal article from the Royal Society titled: Microplastics and synthetic particles ingested by deep-sea amphipods in six of the deepest marine ecosystems on Earth, Scientists from Newcastle University conducted what they consider to be a more comprehensive study of microplastics in our Oceans by exploring the ingestion of micro plastics in deep sea trenches.
By focusing on the deepest reaches of our Oceans, we are better able to glean just how far microplastic pollution has travelled.
“A subsample of microfibres and fragments analysed using FTIR were found to be a collection of plastic and synthetic materials (Nylon, polyethylene, polyamide, polyvinyl alcohol, polyvinylchloride, often with inorganic filler material), semi-synthetic (rayon and lyocell) and natural fibre (ramie). Notwithstanding, this study reports the deepest record of microplastic ingestion, indicating that anthropogenic debris is bioavailable to organisms at some of the deepest locations in the Earth's oceans.” (A. J. Jamieson, L. S. R. Brooks, W. D. K. Reid, S. B. Piertney, B. E. Narayanaswamy and T. D. Linley, The Royal Society Publishing, February 27th, 2019).
PVOH IS OIL BASED = NOT CARBON NEUTRAL
The other challenge with PVOH is that it is derived from petrochemicals (oil based and therefore against dev principal 2). That said, right now, it's really hard to avoid petrochemicals - hence why we are in the climate crisis we are currently in - because even most 'plant based' cleaners (including our own) contain small amounts of petrochemicals.
WHY BEESWAX PODS?Given the unknowns about biodegradation, long term impacts and the reliance on petrochemicals, we chose not to use PVA/PVOH and instead developed our own pod made from all natural materials. Materials we were already familiar with from our other products - beeswax and other naturally occurring oils, waxes and resins.
What’s great about natural materials is that you don’t need a pile of research to figure out if they decompose - you can just toss them in the earth and know they'll go away.
BUT THERE'S A FLIP SIDE TO OUR BEESWAX PODS- They cost more: R&D is time consuming and expensive. We are still in the early stages of developing our pods and there are many improvements to be made - both from the design/materials and the manufacturing - and so that means we can't make them as cheaply as their PVA/PVOH counterparts.
- There is still 'waste': While the pods are natural and they can be repurposed, reused and composted, there is still 'waste' left behind. PVOH on the other hand just dissolves.
When it comes to 'price', we did come up with a work around through the Plastic Free Club, but we feel that if we really want to make a change, we need to hit the MASSES and that requires a major drop in the price.
And this has led us back to a core question. Should we re-visit PVA/PVOH?
It’s definitely a step forward from traditional plastic, and we're already exploring an improvement that could see a similar film made without oil, but that is a couple years out (at best). In the meantime, we are left deciding:
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186 Comments
Kari Olsen
July 31, 2024icousteau
November 11, 2022Suzy
October 15, 2022Rajesh mojila
September 24, 2022Thom
July 2, 2022JOHN SARET
June 1, 2022Ciann
April 26, 2022Diana
April 11, 2022Marcia
March 29, 2022Catherine
December 21, 2021Laura
May 29, 2021Allison Burgund
April 28, 2021Esther Fyk
September 6, 2020SUmmer
February 27, 2020LisaP
February 15, 2020Lara
February 14, 2020Brenda LEe
February 9, 2020Rick Bogle
February 7, 2020On the issue of bees' wax: There has been a significant amount of research done on the intelligence of honey bees. There isn't a way to harvest wax or honey that doesn't hurt and kill bees. There are alternatives to bees' wax and honey that cause much less suffering.
All that said, it's good that people are looking for alternatives to plastic. It seems to me that we need only to look back to see what we were doing before plastic swamped the market.
Denise Fantinato
February 5, 2020Wendy Hollis
February 5, 2020Rik Smith Ph.D.
February 4, 2020allison burgund
February 4, 2020Zozo
February 4, 2020Jay ROSENBEK
February 2, 2020veronica
February 1, 2020Keith&Joyce Edwards
February 1, 2020Stupid idea. Plastic company must have come up with that one
Patricia Etheridge
January 31, 2020Christine
January 31, 2020Traci
January 31, 2020Lisa
January 31, 2020Barbara
January 31, 2020LaShanda V
January 31, 2020Elizabeth
January 31, 2020I switched years ago because I refuse to use plastic. My grandma made bar soap so I had a good example.
No plastic wrapping.
I use glass containers for everything.
Apsara Desai
January 31, 2020Marie
January 30, 2020Theresa
January 30, 2020Mary White
January 30, 2020Maria C Yost
January 30, 2020Nat Morse-Noland
January 30, 2020Mary DePietro
January 30, 2020Veronica Belsuzarri
January 30, 2020Karen
January 30, 2020Catherine Steinbrunner
January 30, 2020Martha Sweeting
January 30, 2020Maurine Winkley
January 30, 2020Pat Sellergren
January 30, 2020Christina Jackson
January 30, 2020Ann Redd
January 30, 2020Lynn Bowen
January 30, 2020Thank you
Frances
January 30, 2020LIsa Jeffs
January 30, 2020Victoria Chang
January 30, 2020Don
January 30, 2020;-)
TErry HAmlin
January 30, 2020Kaili B
January 30, 2020Shelley Butler
January 30, 2020Leslie Henry
January 30, 2020Bianca
January 30, 2020JEFF CUMMINGS
January 30, 2020Melinda
January 30, 2020Rita Helen Lumsden
January 30, 2020James Oppenborn
January 30, 2020Samantha Holtby
January 30, 2020Nancy I List
January 30, 2020Nancy
Margaret
January 30, 2020Madeline Trait
January 30, 2020Would rather have something that composted vs. dissolving in the water, our most precious resource.
Michelle
January 30, 2020Victoria Fuller
January 30, 2020One product that you could look into making, which I have seen another company make, are flat dry sheets of laundry detergent. When they are put in your laundry with water, then it turns into laundry soap. That would circumvent the need to have to use any kind of gel pod.
Gina Moreno
January 30, 2020Sara Usher
January 30, 2020Thank you!
Marga
January 30, 2020Marion Hessenauer
January 30, 2020Tamara
January 30, 2020dennis beebe
January 30, 2020Cindy Spitzer
January 29, 2020So offering both is one suggestion.
If offering both is not possible, my second suggestion is to stick with purity and not compromise.
Remember, everything touches everything else. Please make whatever you make with that in mind. Dont compromise.
june Wright
January 29, 2020Reusing refillable containers is a very good way to go. Remember when milk bottles went back to the dairy to be sterilized and reused? No, you were too young!Think about what was used before plastic from petrol.
Virginia Currah
January 29, 2020Jorge Tamargo
January 29, 2020AIMEE CHABOT
January 29, 2020Jennifer J. Williams
January 29, 2020(Plus I'm vegan and find beeswax containers a bit off-putting.)
Emilie
January 29, 2020That way you don’t even have to worry about packaging for some of your line and you get to sell to more people for cheaper because they only pay for the actual product?
Lisa H
January 29, 2020EMilie
January 29, 2020Plastic free please :)
Nancy D Campbell
January 29, 2020rachelle soule
January 29, 2020Patricia Hartman
January 29, 2020cheri roshon
January 29, 2020Jill Diamant
January 29, 2020Laurel Foley
January 29, 2020dave barnard
January 29, 2020This avoids the use of petrochemicals, avoids the release of fossil-source CO2 into the environment when the material eventually breaks down, and avoids the unknown effects of the dissolved monomers you mention. Effectively, you’d be capturing that plant-derived carbon for centuries, creating a CARBON NEGATIVE product. Wouldn't that be best?
Some pertinent articles:
https://www.environmentalleader.com/2010/03/bio-plastic-water-bottles-trickle-into-marketplace/
https://www.scientificamerican.com/article/wait-plastic-can-be-good-for-the-environment/
https://www.environmentalleader.com/2017/03/100-plant-based-pet-bottle-wars-heat/
Shirley Park
January 29, 2020So I guess I would go with the gentleman who suggested using the PVA/PVOH material and keep working on better alternatives.
Thank you for your work!
Edie
January 29, 2020Don't ruin it
Plastic free for me
Ida Harris
January 29, 2020Ann Evans
January 29, 2020Sylvia
January 29, 2020Debbie Tamplin
January 29, 2020Gina Wiggins
January 29, 2020Debbie Tamplin
January 29, 2020MaryAnne Maigret
January 29, 2020Denise Corradini
January 29, 2020Pamela Cauble
January 29, 2020John Reble
January 29, 2020Wendie Howland
January 29, 2020Rebecca Kightlinger
January 29, 2020Mavis
January 29, 2020Nicole Goffinet
January 29, 2020Sandra K Roach
January 29, 2020As new technology arises, like PVOH you have to weigh wether or not it is harmful to our water.
Personally, being on a septic system, I would avoid wax products and be more inclined to use the PVOH products.
Kristine
January 29, 2020Sydney Lancaster
January 29, 2020Lois
January 29, 2020paula aicklen
January 29, 2020L. E. Bruce
January 29, 2020Juli
January 29, 2020Genevieve Laurin
January 29, 2020Christine
January 29, 2020Meema
January 29, 2020I can't avoid plastic but I'm only buying ones that I know I will use for a long time. I'm still looking for ways to wash my polyester household stuff without adding microplastics (laundry bags etc).
Bryan B
January 29, 2020Steve Aaron
January 29, 2020If something is to be sacrificed why not convenience?
Kim Chartrand
January 29, 2020JAne
January 29, 2020Sheila J Hamill
January 29, 2020would offering both be a way to give people a choice if there budget wouldn't allow the wax pod?
Jessica Lopez
January 29, 2020NICOLE
January 29, 2020Sandra
January 29, 2020Thank you for asking for input. I appreciate what you are striving for and am happy to use your well considered products.
HR
January 29, 2020HR
January 29, 2020Bonnie Levine
January 29, 2020Chelsey Shockley
January 29, 2020Jane & Steve Lutrario
January 29, 2020Janet Ramsay
January 29, 2020Shari Lane
January 29, 2020Steve Mele
January 29, 2020Debbi
January 29, 2020Linda Adams
January 29, 2020I really appreciate you asking for input from your faithful customers and your goals of improving your products. It says a lot about your company!
Carl Olson
January 29, 2020Debbie DeKalb
January 29, 2020Tracy Lynn Angel
January 29, 2020DENISE B VELASCO
January 29, 2020Bibi Prival
January 29, 2020Tod Ransdell
January 29, 2020Mary Murphy
January 29, 2020chetanaa
January 29, 2020As you said we don't even know how long it takes for those PVOH pods to really go away....and that will have another substance entering our water streams.
My vote is to stay away from PVA/PVOH - with perspective to a future in the long run, the right approach in my opinion. Thank you for asking.
Deborah
January 29, 2020Carla E Brown
January 29, 2020Maggie Taylor
January 29, 2020brian taylor
January 29, 2020Take the higher road!!
Diane Cooke
January 29, 2020pamela giardi
January 29, 2020if you are using any kind of plastic. your product is no longer plastic free
Deborah D’Camp
January 29, 2020Natasha Marston
January 29, 2020I think you guys are holding the highest standards and should continue to do so. We should engage more foundations and change makers on helping to fund and drive R+D on these huge packaging issues.
Thanks
Nora
January 29, 2020I think there is a large number of folks out here who are hoping and waiting for products that do no/or as little harm as possible to the environment that they can use without knowing they are supporting a part of the problem that's killing our planet. We keep hoping and requesting for a more plastic-free world. The world is drowning in it and we have to stop the madness. Thank you very much.
Andrea Espy
January 29, 2020Carolyn Kerr
January 29, 2020Paula
January 29, 2020Pearl Cherrington
January 29, 2020Jennifer Scholefield
January 29, 2020Joy Beckner
January 29, 2020LIgia
January 29, 2020Would it be viable to potentially offer both options? Beeswax for those that are willing to pay more for a biodegradable, 100% plastic-free option, and PVOH for those that are more heavily influenced by price.
MS GOLAN
January 29, 2020This is your area , so do what you feel is best.
Leslie
January 29, 2020John
January 29, 2020Sue Brightly
January 29, 2020Jennifer Teifer
January 29, 2020GailTrump
January 29, 2020GailTrump
January 29, 2020Heather Warren
January 29, 2020Randy Wade
January 29, 2020Gregory & Pamela Bisbee
January 29, 2020Kate
January 29, 2020Deborah Bhai
January 29, 2020Patr Baldwin
January 29, 2020marc elrich
January 29, 2020susan alvey
January 29, 2020Caroline
January 29, 2020Kathy Bradley
January 29, 2020Eileen Melva Steffens
January 29, 2020Sarah Berto
January 29, 2020Richard Gregson
January 29, 2020https://pubchem.ncbi.nlm.nih.gov/compound/Polyvinyl-alcohol
Dora WInter
January 29, 2020Thomas
January 29, 2020ROsalind
January 29, 2020Ken Cory
January 29, 2020Marguerite Longtin
January 29, 2020jane ward
January 29, 2020Paul DeMarte
January 29, 2020N.C.H
January 29, 2020