Which Plastic-Free Packaging Should We Go With?

Posted by Stephen Mitchell on

As you all know, etee loves feedback from our plastic-free community, and we need your help again.

We are re-developing the packaging of our bamboo toothbrushes and we're stuck in the middle with these two.

 

               

 Do you like the concept of 'YOUR ______ OUR PLANET'? Is it too preachy for those who aren't so 'eco oriented'? Our goal with all our messaging is to connect, NOT divide, but we love how this ties to our name - Everything Touches Everything Else.

We would love your input! Please let us know your thoughts in the comments.

Our Toothbrushes are one product among five others which make up our Happy tooth essentials kit. This weekend only, we knocked 15% off the kit! Click HERE to check it out!

 

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101 Comments

Adina Lehrman

January 21, 2020
"A" is more appealing to me visually.

Virginia Currah

January 19, 2020
I like package B. Package A seems to put a confusing emphasis on the word "toothbrush," while package B has a more weighted look, with "your toothbrush" in one font type (bold) and "our planet" in another font type (*not bold).

Alex Chua

January 16, 2020
No need to bold anything. I don't know if it would turn someone off to emphasize the planet, I honestly can't get into that headspace. I'm not sure that someone who isn't eco-minded would even consider buying a bamboo toothbrush. Unfortunately, there's alot of apathy out there..:o(

Sascha

January 14, 2020
Package B.

Lindsay Liddle

January 13, 2020
Both package designs are identical Go with either one! Great Idea.. are the bristles compostable too? Would’nt make sense to use anything else

Barbara Shearer

January 13, 2020
I like "A" (see previous response) but then I saw your ad for "YOUR DISH SOAP." If you're doing that with all your products, then you should follow the pattern and use "YOUR TOOTHBRUSH."

Barbara Shearer

January 13, 2020
I like the "A" format. It's a toothbrush, for crying out loud. But your message about "our planet" is really good. Glad you're sharing how many of us feel about "our planet."

Vida Gross

January 13, 2020
I prefer package design A.

veronica castillo

January 13, 2020
Option “B”

Karen Tautz

January 13, 2020
How about:
Your TOOTHBRUSH
Everyone’s PLANET

I know it’s not as succinct but it seems more inclusive and matches ETEE

Karen

Elspeth

January 13, 2020
Your toothbrush, our planet.

Becky

January 13, 2020
I agree: YOUR toothbrush, OUR planet

Emily

January 13, 2020
YOUR toothbrush OUR planet

Cather

January 13, 2020
Replace the plastic bristles, then I can recycle the whole thing. The plastic bristles really bother me. I like "Your toothbrush, your planet"

Annette Widmeyer

January 13, 2020
I like A but I agree with Eileen Andrews make both nouns large for good effect.

tace hedrick

January 13, 2020
I like Eileen Andrews' suggestion, that the pronouns be large.

Kimberly Seguin

January 13, 2020
I also think "YOUR toothbrush, OUR planet" is the way to go. This is what my mind wanted to read when I looked at both of your logos.

Abigail Holms

January 13, 2020
In view of your intention to connect/foster cohesiveness: a message such as "YOUR toothbrush - OUR planet" is a gentle reminder of the reason for purchasing your products, while placing the emphasis not on the product but on the possessive pronouns.

Amy F

January 13, 2020
I like NEITHER as they are.

I like OUR Toothbrush <3 Our Planet.

Period.

Christine Petosa

January 13, 2020
I think I like an idea along the lines of “your toothbrush - OUR planet. I don’t think “YOUR TOOTHBRUSH” should be the biggest part that stands out.

Barbara

January 13, 2020
A or B? How about C!?! I think the words should be all the same font size.

Alison K

January 13, 2020
I actually don't like either. YOUR and OUR seems to be preachy and exclusive. Would you consider "one toothbrush, one planet", where you could go, "two food wraps, one planet" ... "three dental flosses, one planet". We all live on one planet, this planet.

Celie

January 13, 2020
A

M Hollinger

January 13, 2020
I agree with the suggestions that they be the same size since both are equally important. Or maybe make the second line read: (y)our planet

Meg

January 13, 2020
I like B

Eileen A. Andrews

January 13, 2020
Make either both pronouns or both nouns large: YOUR toothbrush OUR planet or your TOOTHBRUSH our PLANET. I prefer the pronouns large.

Yolanda Tomaszewski

January 13, 2020
I like B but I see no reason why our planet should be small

John Reble

January 13, 2020
I’d put quotes around “your” and “our” - draws attention.. I agree that you want to connect, not divide. Quotes might just be the best way to draw attention and not lose the intent - Remember ,you’re selling a toothbrush: a side benefit is it’s not plastic.

Anna Iskenderova

January 13, 2020
B

Ilana Shamir

January 13, 2020
As an ex art director, design by committee is a private nightmare. And work. So please keep me out of it and good luck!

Harriet Kawamata

January 12, 2020
I like A. Iike Kim Quinn’s idea.

Lisa Magoulas

January 12, 2020
I think the focus on your toothbrush is more dominant over our planet. I feel that our planet needs to stand out more. YOUR toothbrush, OUR planet. Your TOOTHBRUSH, Our PLANET, Your Toothbrush - OUR Planet. IDK... YOUR Toothbrush OUR PLANET.. I'm not sure but there should be more of a cohesiveness. This is user acceptance testing people - let's make it happen

Bonita

January 12, 2020
B

marie

January 12, 2020
I think the our planet should be bigger, or at least the our should be bigger. On second thought, the your and our could both be bigger.

Bianca

January 12, 2020
I like the concept. I think there should be cohesion to connect the two with the font though. Perhaps Your and Our are both bold or toothbrush and planet are both bold. Or go with A and make the “your” the same as toothbrush. It just feels disconnected.

KIm Quinn

January 12, 2020
Prefer A, but would like font for “your” and “our planet” to be bolder.

You may have opened up one big ole can of worms w your request for opinions. : /

Sara Usher

January 12, 2020
How about your TOOTHBRUSH, our PLANET ?

Nicole Goffinet

January 12, 2020
Option A

Catherine Lee

January 12, 2020
I agree about the words OUR PLANET. Why say anything about the toothbrush, it's obvious. Just name the toothbrush OUR PLANET!

Karen Kilpatrick

January 12, 2020
Very little difference that I can see and can't go wrong with either one, but if need a choice then I select B as my choice of design. Bolder cleaner lines so makes it easier to read for more people and I see nothing wrong with the statement Your toothbrush Our planet...love it actually.

Margaret Hawkins

January 12, 2020
The worst ‘Our Planet’ should be large like the words You’re Toothbrush’. Being preachy won’t bother me a bit as Iike to stick it to climate change deniers.

Sandra Russill

January 12, 2020
Prefer B....but also like a reversal....YOUR PLANET Our Toothbrush

Sandy Rawe

January 12, 2020
I like B better. Says enough without being preachy.

Gracie

January 12, 2020
To me it reads...my toothbrush but your planet and I thought, hey it's my planet too.
It's just what hit me first.

em

January 12, 2020
Definitely B.
Not bold 'your' separates 'your' from bold 'planet'.
Having them both bold keeps the phrase (and the notion - in this case for accountability and ownership) integrated.
It isn't preachy. It can also provide a feeling of contribution (small and individual as well it may be) to heading towards a better direction for our planet.
Keep up the good work!

Sheryl

January 12, 2020
I like B. Make the Your bold.

Nadine

January 12, 2020
I like A better

Jessica FRENCH

January 12, 2020
It took me quite a few looks to distinguish the 2 options. I'm not crazy about changing font size, and the difference between is kind of subtle. That said, I prefer the smaller "your;" I think the more important idea is "OUR PLANET"

j. owen

January 12, 2020
These are almost identical so it's hard to say. I guess i like b better but it seems like an inconsequential choice.

Debora Morrison

January 12, 2020
Hi Folks!
Hmmm lots of options and feedback... for me, definitely ‘your’ would be nice in small lettering , with ‘our planet’ as just a tad smaller font than ‘toothbrush’, so the message stays with love rather than “preaching “..... thanks for asking....
... and thanks for all of your heart-felt work in the world!

MImi

January 12, 2020
Like B - without thinking about it too much.
However - when I think about it - I like both “YOUR TOOTHBRUSH. OUR PLANET” best

Kate

January 12, 2020
Between these two choices, I prefer B but I agree with others that our planet could be bolder. I understand toothbrush needs to stand out but the difference between the two fonts is excessive.

Jryde

January 12, 2020
B
It *is* the customer’s toothbrush. The creative layout is cleaner and the messages are the same with both options, emphasis or not. Nice work 👍

KAthy

January 12, 2020
B

Carole Lennon

January 12, 2020
I don’t see any difference

Adrienne Cone

January 12, 2020
I like B.

Kieser John Damian

January 12, 2020
I would go for be and to soften the tag line use “Our only planet”. The 3 words in smaller type will center nicely under “Your Toothbrush”

Barbara Hughes

January 12, 2020
Sorry, but they look the same to me. :) Go for it! Close your eyes and pick. :)

CLara

January 12, 2020
Bold BOTH “planet” and the product (here “toothbrush”, tomorrow “sponge”.....). Planet and the products we use are linked, they way you display them should be too.

Bonnie Levine

January 12, 2020
I would prefer to open the "B" package. It looks more enticing. After all, I'd be purchasing it for the very reason that it's eco-friendly to begin with and the bolder statement connects.

D Duke

January 12, 2020
I like A). To me, the entire statement is the message. Toothbrush is the product, so in that regard toothbrush is the only word that needs to stand out from the message.

Barbara Coffman

January 12, 2020
I go back and forth, but lean a little towards B

Lena Chen

January 12, 2020
Bold PLANET, small toothbrush. What is more important?

Maggie Taylor

January 12, 2020
What I’m seeing is identical. How are they different?

Lesley

January 12, 2020
Like both sorry. Also why don’t you have OUR PLANET in bold too.

June Rogers

January 12, 2020
I like either one, but I would actually make the font on OUR PLANET bigger. It should have equal weight to Your Toothbrush.

Diane

January 12, 2020
Like A

Karen

January 12, 2020
B says it all

Monika Napier

January 12, 2020
Why not YOUR TOOTHBRUSH YOUR PLANET (even though we are all merely visitors)?

S

January 12, 2020
A
Clean, precise

Irene Dieryck

January 12, 2020
Both packages look the same to me just a different colour. I like the package, it's simple yet makes an important statement. It's hard to appeal to everyone.

Sarah Meredith

January 12, 2020
i like B too.

Valerie

January 12, 2020
I like “A”. It keeps the equality between “your” and “our” whereas option “B” seems to put the emphasis on “your toothbrush” but diminishes “our planet”.

Just my two cents worth. :-D

Lyn Foden

January 12, 2020
I don't think people buy your product for the packaging - in fact why do you need any, why not use biodegradable bags or put them in a bag that can be reused for other things or a wash bag with your
logo on- this packaging will be binned as soon as it is opened - creating more stuff to fill my recycling bin!

MICHELLE

January 12, 2020
Either one is good. B may be a little bit better.

Madeline Lyne

January 12, 2020
I like B. There’s ownership with saying “Your” toothbrush & then definitely not to preachy but a reminder that what you do with that toothbrush effects Our planet. So we’re all in this together. Thanks for asking for input & for always thinking about what more etee can do.

lilian kapp

January 12, 2020
In the case of the above two designs, I would choose B
BUT, How about
" your toothbrush
OUR PLANET"

Ashley

January 12, 2020
B!

Tamara Newton-Baker

January 12, 2020
B -it is much more noticeable and gets your attention.

Dianne

January 12, 2020
I like A better - the content is a toothbrush. ‘Our planet is in lower case letters, and ‘your’ matches it , balancing out

E

January 12, 2020
Prefer option B. I like how the message connects of what you do links to the entire world, it doesnt feel preachy to me.

Karen

January 12, 2020
I'll start again
I think B because you're highlighting the toothbrush and solving the problem of sounding " preachy ".

Elizabeth

January 12, 2020
I'd go with option A.

Janith Bergeron

January 12, 2020
B as it follows "Your Dish Soap" but the y in your should be capitalized also to maintain consistency.

Tim Covington

January 12, 2020
These packaging choices are virtually the same to me. This feels like a slick marketing reach out in the form of a disingenuous poll.

Noelle Nichols

January 12, 2020
I like B.

Joan Quinlan

January 12, 2020
my apologies They appear to be the same to me , what are the attributes of both?

MeL

January 12, 2020
I like B

Lucy

January 12, 2020
B

Deborah

January 12, 2020
both good, the important thing is the contrast between 'your' and 'our'.

Rudy

January 12, 2020
I like the second choice

Stacy Keith

January 12, 2020
I think it should be
your toothbrush
OUR Planet
Because it is OUR planet , we need to take care of that should be emphasized

Stacy Keith

January 12, 2020
I think it should be
your toothbrush
OUR Planet
Because it is OUR planet , we need to take care of that should be emphasized

Hilary H Easton

January 12, 2020
Option B

Tanya

January 12, 2020
I like A. Not too preachy, yet gets the message across

Gloria

January 12, 2020
I like B. It's more fun. Have you thought about "your planet" vs our?

KL

January 12, 2020
B

Lorie Jane Santos

January 12, 2020
I like the B

rosalind santini

January 12, 2020
I like the B message. Neither seems preachy to me.

Deanna Ashby

January 12, 2020
I like B

John

January 12, 2020
Really like B